Unilever SWOT Analysis

The SWOT analysis of Unilever helps us comprehend one of the biggest consumer goods companies globally who has strong influence across markets.

Unilever’s broad range of brands that number over 400 contains Dove, Lipton and Ben & Jerry’s alongside other products while its main advantages stem from global reach and established brand power and environmental focus efforts.

The company deals with severe marketplace competition in addition to dependency on shifting industry trends. A Unilever SWOT analysis acts as a tool to understand how the company optimizes its strengths along with fixing weaknesses while pursuing market possibilities and defending market threats in this changable industry structure.

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